Red Book AU : Your site for New and Used vehicle prices

Key Facts

Redbook is Australia's vehicle identification and pricing authority & regularly ranks within the Top 10 Automotive websites in Australia.

As one of the best informative resources for car financing, insurance, and other related services, our audience are primarily searching the Redbook site to buy, sell, or compare automotive vehicles.

Measurement Data (per month)


Page impressions:	8,000,000
Visitors:	500,000
Average Session duration:	8 minutes
Average page views per session:	18

Audience Profile

Our audience consists of primarily male users who are between the ages of 25-49, with within the range of $50k and $75k per annum.

Individual Ages		Individual Income:
Male:	77%	$50K-75K:	47%
Female:	23%	$75K-$99K:	9%
Age18-24 yrs:	24%	$100K+:	11%
Age25-49yrs:	53%
Age 45+:	40%	* AC Nielsen Net Ratings July - Sep 2003

Ad Opportunities

We have a range of ad positions available they include:

Skyscraper
Vertical Banner
Button 2
Page Overlays
Customised Sponsorship packages, Rich Media and Targeting options are also available.

Find out more

Sensis MediaSmart manage the advertising for the Redbook site and has one of the most experienced online media teams in Australia. Sensis MediaSmart are dedicated to creating highly effective and tailored online campaigns, offering advertisers targeted, flexible and customised solutions. To speak to a consultant at Sensis MediaSmart about opportunities on the Redbook site.


Call us:	1300 734 477
Email us:	sales_media@sensis.com.au
Visit us online:	www.sensismediasmart.com.au

NOTE: Red Book does not accept advertising from members of the public wishing to sell their own cars.