Research... painstaking, impeccable research over a long period of time is the basis of Red Book's operations and the specialised consulting projects undertaken by Red Book.
Red Book has been researching the motor industry for almost fifty years in Australia and, in that time, has built up databases unequalled for depth and credibility. We have introduced the same techniques to the New Zealand, Thai, Chinese and Malaysian markets.
The research begins with finding out what is happening to new and used car prices in the marketplace, by monitoring every major newspaper in the country, by having a network of auction houses report their results, by obtaining reports from dealers and dealer panels, by having field researchers visit the retail sites and from reports from the manufacturers and distributors.
The research also provides precise identification data on every car on these markets over those years.
Every month, every price in the Red Book databases is reviewed - and substantial price changes made. In a volatile market, this has to be done to ensure that the information provided to the industry is as current and accurate as possible.